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Branding, Identity, and Logos

Every time I find myself socializing with a bunch of other filmmakers, whether it’s at the local BOSCPUG user group meeting or some editor’s conference, I’m inevitably asked for a business card. However, I don’t have one. When I’ve thought of getting one, I always hold out, finding the options always to be so blah. I’ve thought of ways I might make it unique and stand out, but the one missing piece I’ve struggled with is a lack of an “identity”. You know, that collection of visual devices and cues – from colors, typography, images, to basically anything visual that represents you like a website, videos, cards, etc. The visual details that communicate who you are and what you represent, and ultimately, can form the foundation of an overall brand. Well, I don’t feel I have one of those “identities”, but last year, I thought I’d try my hand at developing one.

I can’t say I have anything completely flushed out, but compared to a year ago, it feels like something is converging. It started with a revamping of my site, using a different color scheme that’s a little…more me (anyone who knows me well knows I’m a solids and earth tones kind of guy). Next was trying to come up with a logo I could use on the site and most importantly, as a bumper on my videos. I was kind of tired relying on fonts and generic lines like “filmed and edited by” to identify myself. Was looking for something more.

Sample business card implementation. Design by Tim Smith

Sample business card implementation. Design by Tim Smith

Enter Tim Smith. Tim is a good friend of mine, and a super talented and successful designer (he’s designing stuff for a “little” search engine company out on the west coast), who I asked a big favor of – to design a logo around my initials. A monogram essentially. I provided him various examples of what I had in mind, and what I was trying to evoke with it. He was kind enough to take my request on as a little side project, iterating on a few mockups, and ultimately landing on the icon and lettering profiled here. As Tim writes on his website:

The monogram represents the initials C.P., and the flowing circular letterforms serve as both a bold emblem and a subtle nod to film reels.

Check out Tim’s site and his profile of the logo he designed. Oh, and as far as those business cards…still don’t have one, but I at least have something to work off of now!

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Monogram design by Tim Smith

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